This time last year the Keperra Country Golf Club was holding daily meetings with its committee and leadership team to determine how it would remain open as COVID-19 began to take hold in Australia.
Over a period of three weeks, the club bounced between being open and shut, in line with the Queensland Government guidelines. Michael Dash, Keperra Golf Club’s Marketing, Membership & Partnership Manager, explains that management were doing everything within their power to keep the club open, along with keeping everyone safe.
‘We were learning new information hourly and trying to pivot as best as we could, to not only get our members a game, but allow our staff to simply come to work in order to mow the grass! Golf Courses are a funny thing; they can get out of control if not manicured regularly,’ said Mr Dash.
Thankfully, this period of uncertainty was relatively short-lived and after a few cautious months, the game of golf experienced a resurgence – an extreme resurgence at that. The final tally of golf rounds for 2020 at Keperra Golf Club cumulated at a mammoth 90,000 rounds, even with COVID-19 being an ever present factor in the marketplace. Now membership that tops at 1300+ have all but closed.
‘Demand has been high and the golf course has been incredibly busy. Our Junior program, the Keperra Eagles grew too along with Ladies Lets Golf program, its fair to say Men aged 45-64 are behind the majority of the spike in demand, and the increased chatter on our social media channels is testament to that,’ said Gavin Lawrence, General Manager.
However, it wasn’t just members and social golfers visiting the club – corporate clients – new and existing- were at the club in the masses.
‘We welcomed a lot of new clients to Keperra Golf Club and had a difficult time managing our existing clients against our new ones. It was obvious the corporate world saw golf as a safe way to entertain clients. 2021’s calendar is already pretty much full. It’s a really great time for our club,’ stated Mr Lawrence.
Nevertheless, a game of golf looks slightly different than it used to. Staff were busy last year re-educating members on the ‘do’s and don’t’s’ of what a ‘COVID Safe’ game of golf now looked like. It was a learning curve for many, but one which everyone got on board with very quickly.
‘At the end of the day, we (and the guests) all had the same objectives – enjoy a game of golf, do it while being Covid Safe, go home – pretty simply really,’ said Mr Dash.
The club welcomes golfers of all skill levels, young and old. You can find this 27 hole championship course at 44 Duggan Street , Keperra.